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You are here: Home > Email Support > Mailing lists and acceptable usage

Processing large amounts of mail adversely affects Web server performance. It is for this reason that Hetzner has strict policies in place for sending mail.

Customers hosting on one of our shared servers should not exceed the following limits:

  • One email sent to a maximum of 500 recipients within 1 hour or
  • 500 identical emails to individual recipients within 1 hour or
  • any combination of the above

Should customers hosting on our shared servers exceed the above mailing list limitations (regardless of whether it constitutes Spam or not), Hetzner will remove the offending emails from the mail queue and suspend the account.

If it is necessary for you to send mail to more than 500 recipients within an hour, we would advise that you send these mails through your local ISP’s mail server, which is specifically configured to handle high volumes of mail.

Below are best-practice guidelines to assist you in maintaining an acceptable mailing list:

  • Administer confirmed ‘opt-in’ mailing lists where the recipient or would-be subscriber provides a positive response to an initial email e.g. the recipient replies to an email or clicks on a link in the email indicating consent.
  • A ‘remove’ or ‘unsubscribe’ link (an opt-out procedure) must be provided to make it easier for the recipient to revoke consent or to terminate their subscription. Mailings must cease promptly once a subscription is terminated.
  • Mailing list administrators must take adequate steps to ensure that their lists are not used for abusive purposes.

When it comes to maintaining mailing lists, it is vitally important that all communication is consensual.

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